Case Study: Mesh Print Signage Solution for Westfield Eastgardens’s 2024 Olympics Campaign

6 Aug

Case Study: Mesh Print and Westfield Eastgardens’s Collaboration

Introduction

This case study delves into Mesh Print’s role in the Westfield x 2024 Olympics roll out. This campaign involved various print campaign assets, such as tall boards, lift skins, column decals, table decals, and more. Working together with various Westfield Centres, Mesh Print were able to improve the shopping experience for customers and raise awareness of the Westfield x 2024 Olympic Campaigns.

Project Overview

Objectives

The primary objective of the collaboration was to create and implement a range of print campaign assets that would enhance the visibility and impact of Westfield's partnership with the 2024 Olympics and promotional activities. The project aimed to:

1. Elevate Brand Visibility: Ensure the promotion of the 2024 Olympics along with Westfield's branding is prominently displayed throughout its shopping centres.

2. Enhance Shopper Experience: Create visually appealing and informative signage that contributes to a positive and engaging shopping environment.

3. Ensure Seamless Execution: Provide a complete service, including design, printing, and installation, to ensure the project was executed efficiently and to the highest standards.

Scope of Work

The project involved the design, production, and installation of various signage elements, including:

Tallboards: Large vertical signs positioned in high-traffic areas to capture shopper attention.
Lift Skins: Customised wraps for elevator doors and floors to maximise campaign opportunities.
Column Decals: Decorative and informative wraps applied to columns throughout the shopping centres to maximise campaign engagement.
Table Decals: Eye-catching decals for tables within food courts and dining areas.
Concierge Skins: Customised wraps for the concierge desk to keep with the Olympic theme and maximise campaign opportunities.
Strut Cards: Distributed in the centre to provide customers with a gift for the inconvenience.

Process

1. Design Collaboration: Mesh Print's graphic designers worked closely with the marketing team at the Westfield Centre’s to ensure that the designs would align with the overall branding strategy and campaign objectives.

2. Printing: Mesh Print utilised high-quality materials to ensure the signage was durable and visually striking. The choice of materials included SAVs for lift skins and column decals, high-resolution SAV foam-core board prints for tall boards, and Laminated SAVs for easy-to-clean table decals.

The printing process involved advanced large-format printers capable of delivering high-resolution images with vibrant colours. Mesh Print's skilled printers ensured that each element was produced to the highest standards of quality.

3. Installation: Before installation, Mesh Print's team conducted a site assessment the shopping centres including measuring installation areas to ensure a smooth installation process.

The installation phase was meticulously managed to ensure that all signage elements were installed according to the project specifications. Mesh Print's installers worked efficiently and carefully to ensure placement and alignment. The team adhered to safety standards and took measures to protect existing infrastructure during the installation process.

After installation, an inspection was conducted to ensure that all signage elements were correctly installed and met the required quality standards. Any adjustments or touch-ups were promptly addressed to ensure that the result was flawless.

Outcomes

Enhanced Brand Presence

The installation of the new signage elements significantly enhanced Westfield x 2024 Olympics campaign visibility within its shopping centres. The tall boards, lift skins, column decals, and table decals effectively communicated Westfield’s support for the 2024 Olympics and its promotional messages, resulting in increased shopper awareness and engagement.

Improved Shopper Experience

The visually appealing and strategically placed signage contributed to a more engaging and enjoyable shopping experience. The integration of branded elements in high-traffic areas and key locations within the shopping centres helped create a cohesive and immersive environment that resonated with shoppers and brought more awareness to the collaboration between Westfield and the 2024 Olympics.

Successful Execution

The project was executed seamlessly, thanks to Mesh Print's comprehensive approach and expertise. The collaboration ensured that all aspects of the project, from design to installation, were completed efficiently and to the highest standards. See more photos here.

Lessons Learned

Importance of Collaboration

The success of the project underscored the importance of close collaboration between the client and the signage provider. Regular communication and feedback throughout the design and production phases were crucial in achieving the desired outcomes and addressing any challenges that arose.

Value of Expertise

Mesh Print's expertise in graphic design, printing, and installation played a key role in the successful execution of the project. The company's ability to handle all aspects of the signage process ensured a cohesive and high-quality result.

Site-Specific Considerations

The site assessment and pre-installation planning were essential in ensuring a smooth installation process. Understanding the specific conditions and constraints of each site allowed for effective planning and execution, minimising any potential disruptions.

Conclusion

The Westfield x 2024 Olympic Campaign exemplifies the impact of high-quality and well-executed signage can have on brand visibility and shopper experience. Through a combination of expert design, precision printing, and meticulous installation, Mesh Print successfully delivered a range of print campaign assets that enhanced Westfield's branding and contributed to a more engaging shopping environment. The project highlights the importance of expertise, collaboration, and thorough planning in achieving successful signage solutions.

Here at Mesh Print, we collaborate with our clients to achieve their vision by offering in-house design, high-quality print and production and experienced installation services.

Our experience in the industry allows us to provide key information for our clients to help bring their vision to life.

For further information on how we can assist your signage requirements contact us below.